Wednesday, 22 June 2011

Analysing a advert- Arctic Monkeys- Whatever people say I am album poster



Analysing an advert-
Arctic monkeys- Whatever people say I am album poster
Image-
·         The image is of a man smoking. The image is effective because, it demonstrates the indie cultural.- the freedom that someone gets when they smoke a cigarette could be seen as being similar to the freedom someone feels when they listen to a certain type of music.

·         The fact that the man is wearing a white shirt, connotes a sense of purity, which acts as a contradiction. Smoking isn’t pure, therefore the fact that this two completely different things appear on the poster, suggests that the band may portray two completely different sides of their personality on the album. 

·         The man is looking directly at the camera, which immediately helps to create a relationship between the audience and the band. 

·          The man’s eyes look almost as though he is squinting; therefore, this is effective, because it makes it harder for the audience to see all of his features. This could reflect the bands idea of not wanting to give too much away by just the album poster.
Copy-
·         The font on the poster is quite quirky in the sense of the shape of the letters.
·         The font is black and on a white background, which reflects the seriousness of the album overshadowing the fun side.
Genre-
·         In some ways, the image helps to connote the genre to the audience. The simplicity of the image shows that the band may not feel as though other aspects are needed in order to make an effective poster.
Mode of address-
·         The fact that the man is staring at the camera, makes the audience feel involved with what is happening on the poster. It causes it to seem more personal.
Title-
·         The title of the album isn’t on the poster, only the bands name is.

·         This creates an enigma for the audience, because they are leaved with the question what is the album called, and why the name isn’t on the poster.
Representation-
·         Gender is represented in the usual domineering way- the fact that only a man is on the poster, suggest that they are more powerful, therefore the power could be elevated in the band’s music.

·         The man is white, which is reinforcing the dominant ideology of the indie rock genre.

Analysing a advert- Florence and the machine- lungs album poster2


Analysing an advert-
Florence and the machine- lungs album poster2
Image-
  • The image shows the artist in looking up at the sky in a almost angelic way, this could reflect her childlike innocence
  • Also, the fact that her arms are spread open, could suggest that she may feel free, which could refer to the way she feels about her music.
  • The artist is wearing a white dress, which connotes a sense of innocence. Also, the pink colours that surround her could also connote a sense of purity and references to a young girl.
  • The artist is positioned on the centre of the poster, this shows her importance. It is also showing the audience that because she is a solo artist, that fact that she hasn’t got anyone else on the poster, shows that she is the only aspect of her music.
  • There are bright, coloured lights surrounding her in front of a dark background. The fact that the brightness is overshadowing the dark, could suggest that the album is going to include aspects of fun and happiness. But it could also show that the album is going to include a serious side as well.
  • The artist’s facial expression looks quite thoughtful. Almost as though she is really concentrating on what she is doing. This could also add to the seriousness of her music and the commitment she has to it.
Copy-
  • The font used is quite soft, reflecting the calmness that is made present in other aspects of the poster.
  • The curvy font style almost reflects the curviness of a woman’s body. This could help emphasise the femininity of the album.
Genre-
  • In some aspects of the poster, the genre is communicated well. For example:
  • The fact that the artist’s arms are wide open, suggests a sense of freedom, which is an element of the indie genre that is very dominant in the indie genre.
  • Also, the fact that one of the themes of the album is love, is shown by the colours that are used on the poster.
Target audience-
  • The target audience isn’t made as clear as the genre of the album.
  • The fact that she is a woman and the youthfulness of her face, suggests that the target audience could be maybe young females.
Mode of address-
  • The tone that is created is uplifting and almost spiritual.- the fact that the artist is quite beautiful, make the audience feel at ease when they look at the rest on the poster.- this could reflect the ways in which the artist may want the audience to feel whilst listening to her album.
Tagline/title-
  • The title of the album “Lungs” reflects the genre of the album-indie. The uniqueness and almost enigmatic way in which the word has been used, automatically poses many questions into the audiences mind. For example:
  • Why has she called it this?
  • Are lungs relevant in the album? etc
Representation-
  • The way gender has been represented on the poster, makes women seem empowered and free. -in some ways, this idea could act as a countertype of the dominant ideology of the indie genre. Nowadays, “indie” as a genre is very male populated, therefore the fact that the artist has gone against this by including herself on the poster for her album, shows that she may want to go against the norm and be different.

Analysing a advert- Arcade fire -“scenes from the suburbs” album promo poster.


Analysing an advert
Arcade fire-“scenes from the suburbs” album promo poster.
Image-
·         The facial expression of the young boy on the poster is very youthful.
·         The fact that the boy is sticking his tongue out at the camera immediately makes the audience feel as though they are back in their childhood. The fact that the image has such an emotive childhood element to it, helps to draw the attention in of the audience, which could result in helping the album sell.
·         The image is in black and white, which could connote that the songs on the album may be quite simple to understand.
·         The fact that the boy is in a car, could connote that the band enjoy making their audience feel free.
·         The white connotes a sense of purity, whereas the black connotes a sense of seriousness and mystery- which could all be possible theme within the album.
Copy-
·         The text used is quite quirky which reflects the genre of the album.
·         The title of the album looks as though it is over-lapping the first part of the title. This could suggest that in regards to genre, the band may like to overlap their style with other styles.
Genre-
·         The quirkiness of the poster and the unique sense of humour needed to understand it causes the genre of the poster to play a key role in the analysis of it.
·         The indie/ experimental rock  genre is known for crossing the boundaries on what it includes in their music and how it may not always fit in the norms of the music industry. Therefore, the fact that the band have decided to include such a comical image that also has a message behind it is very indie.
Target audience-
·         The audience of the album may vary due to the poster.
·         The fact that a child is on the cover, may cause a younger audience to take an interest in the album, but the quirkiness, may appeal to a older audience.
Mode of address-
·         The tone is fun, but due the colours used, the balck causes a sense of seriousness to appear on the poster.
Tag line/ title-
·         The fact that both the title and the tagline have references to film, the audience are leaved wondering what the album is actually going to be like.
·         The film references are effective because, they give the poster and its meaning a new dimension.
·         “the suburbs” as a title suggests that that is where the band may come from. This is also effective, because it is giving their audience an insight into their personal background.

Analysing a advert- Kings of Leon- only by the night album poster

Analysing an advert-
Kings of Leon- only by the night album poster
Image-
  • The colours used on the poster could suggest the feelings of the band towards their music. The most dominant colours used are red and black which both have different connotes. For example: red connotes a sense of pain, danger of love. Therefore, this could suggest that these are these that are present in the album. Also, the colour black connotes a sense of mystery and seriousness; therefore this could also be a theme in the album.
  • The white background connotes a sense of purity; therefore, this could suggest that there are two sides to the band. Also the fact there is coloured image in front of a white background, could suggest that the music on the album may portray the idea of the seriousness and the love aspect of the album may over shadow the purer side of it.
  • The woman on the poster seems to be wearing a white dress, which helps to reinforce the idea of the band having aspects of innocence.
  • The fact there are two hawks on the cover, shows an element of freedom the band may have.
Copy-
  • The font that is used on the poster is quite simple in regards to the colour and the style. This effective because it doesn’t detract the audiences attention away from the image which the central element of the poster.
  • The fact that the colour of the font is black, could suggest the seriousness of the album is a very important aspect of it.
 Genre-
·         The genre of the album isn’t really elevated through the poster. But there is a sense of freedom towards the album that the band may portray in their album. 
·         The fact that there is a man and a woman on the poster, could suggest that the genre has elements of love, relationships in it. 
Target audience-
  • The target audience of poster like the genre isn’t made clear due to number of things. The cat that you can’t see the model’s faces, could connote that the album may appeal to people who appreciate the idea of having to figure things out for themselves instead being given everything.
Mode of address-
  • The tone created in some ways is quite uneasy; in regards to the way it makes you feel as soon as you see it for the first time. For example: the colours and the feathers cause the audience to have to really look at the poster a few times before they finally come to a logical idea as to what the image.
Tagline/title-
  • The title of the album “ONLY BY THE NIGHT” connotes a number of things. For example: the fact that love seems to be one of the themes of the alum, the fact that the word night is used, could have sexual connotations.
  • Also the fat that the word Only is used could show that the band my feel that the album should probably be listened to at night to experience the desired effect.
Representation-
  • The poster doesn’t really portray the different aspects of representation. But there is an aspect of a possible mature audience because, of the difficulty to understand the poster.
Enigma-
  • An enigma has been created by the fact that the audience may be intrigued as to why certain aspects of the poster have been included.

Analysing a advert- Noah and the whale - first days of spring promotional poster

Analysing an advert-
Noah and the whale - first days of spring promotional poster
Image-
·         The image on the poster is the same image that is used on the cover. The fact that the image has been used twice, helps the audience to recognise the image in more places, therefore this could be seen as being a persuasive device for the audience.
Copy-
·         The text on the poster is again black with various sizes.
·         There is more text on the poster compared to the album cover. It has been set out like a film poster. This element matches one of the props used in both the poster and the album cover, the camera. Seeing the poster and the film element to it helps the audience create a relationship between the camera and the album cover.
·         Another film poster element to the poster is the additional comments and ratings from various professionals from the industry such as: Q and NME magazine. The fact that the album received such positive reviews and ratings, could help persuade the audience to buy or listen to the album.
Genre-
  • The fact that the band have decide to create an poster which has a film element to it is quite quirky, therefore, the genre is elevated more in this that on the album cover.


Target audience-
  • The target audience again like the album cover isn’t really made obvious by the elements of the poster, but like the cover the youthfulness of the image gives an insight into the possible target audience of both the poster and the album cover.

Mode of address-
  • The mood is again calm but this time, the poster gives off a sense of fun and quirkiness due to the style of the poster.

Tag line/ title-
  • The tag line “a film and album by Noah and the Whale” reflects the poster and the album. The band created short clips during the process of making the album, therefore the fact they have decided to include this on the poster shows that they feel that showing the audience the process in which they created the album is just as important as the album itself.

Representation-
  • The male gender is represented in a very stereotypical way- that sense of men controlling everything and a patriarchal society is elevated by the fact that there aren’t any women on the cover or inside the album.
  • Class isn’t really made obvious through the album cover, this could show that the band feel as though class may not be a very important aspect of their music.
  • In regards to ethnicity, the fact that the men are all white is elevating the dominant ideology of the specific genre. Mainly indie band nowadays are white, male orientated, this could suggest that other ethnicities tend to create music in other genre such as: pop or RnB.

Analysing a music video- Ready to start



Analysing a music video-
Arcade fire- ready to start
Image-
·         The video is an actual concert of the bands that has been filmed and has now become a video for the bands first single.
·         The fact that there are quite a few shots of the audience enjoying the music almost persuades the audience to enjoy the video and to have the same experience of the fans in the video.
·         The video is black and white, which in some ways can make it more personal for the audience. By not seeing the colours of the video,
·         The facial expressions of the band as they walk onto the stage are quite serious, therefore, this could show that they are serious about their music and want to portray this fact to their audience.
·         The lead singer of the band is usually positioned in the centre of the frame to show his importance within the band.
·         The majority of the costumes that the band is wearing are fairly normal with the exception of one of female members of the band. She is wearing a frilly white dress, which connotes a sense of purity, which could reflect the bands purity in the sense of the music they create.
·         One of the most effective camera shots within the video is an over the shoulder shot of the one of the band members looking at the fans. This is effective, because, by showing the audience what the band members are seeing during the video, helps the audience create a more personal relationship with the band and the experience that they could have at one of their concerts.
Editing-
·         The beginning of the video, as the band are going onto the stage, it has a slow motion effect that is effective because, it helps to build up the tension that the audience may feel at the beginning of an actual concert.
·         The lights and their effects are very dominant in the video. The fact that the video is black and white but has very bright flashing lights helps the audience enjoy it even more. Also, this could show that even though the black and white connotes a sense of seriousness, the bright light connotes as sense of joy that may sometimes overshadow their music.
·         There are jump cuts between the audience and the band. This shows the audience who are watching the video the reaction of the audience who are in the video, which is effective because, it allows the audience to feel as though they are a part of the video and the music.   
Genre-
·         The genre is elevated in the video by the way in which the video has been shot. For example:  the slow paced of the beginning of the video and the bands reaction of the audience shows that the music is very important, which is something that is very dominant in the indie genre.
Target audience-
·         The target audience is suggested by the age of the audience in the actual video. The audience look like young adults, which could suggest that the target audience are of that age.
Mode of address-
·         The tone of the video is created by the colours in the video and the facial expressions of all the people in the video. The black and white create a mysterious atmosphere for the audience, whereas the shinning lights create a fun atmosphere that contrasts well with the other colours.
Representation-
·         Ethnicity is represented in the video by the fact that the majority of the people in the video are white. This reflects the dominant ideology of the genre. It is usually dominated by white males; therefore, this is not shocking, it simply reinforcing the ideology.


Tuesday, 21 June 2011

Analysing a music video- Stillness is the move

Analysing a music video-
Dirty projectors- stillness is the move
Image-
·         The costumes that the women in the video are wearing are quite futuristic, which connotes that the song is almost out of this world.
·         There are number of different camera shots and movement in the video. For example: the tracking shot of when the women are running with the dogs, is effective because it allows the audience to get a clear image of the action as it happens. The fact that the dogs are running connotes a sense of both freedom and restrain. The fact that the dogs are running immediately makes the audience feel empowered and reflects the bands feeling about their music. But the fact that the dogs are on leases, could show that the band may often feel that they are being restrained from doing or creating the music that they really want to.
·         There aren’t any props that are used in the video except from the guitar that one the male members of the band are playing. This could suggest that the band may feel as though other aspects of the video aren’t as important as the music.

Editing-
·         Te pace of the videos is quite natural for example: the s=dance sequences is just the chorography, without any added extras, this shows that the band may want to connotes a natural feel of the video to the audience.
·         Also, in one of the scenes, one of the male members of the band is playing the guitar whilst spinning on the spot. The fact that he is spinning elevates that sense of freedom that other aspects of the video also show.
Genre-
·         Genre is made clear by the majority of the aspects of the video- sense of freedom.
·         The use of the natural surroundings help to elevate the dominant ideology of the genre.
Target audience-
·         The simplicity of the video suggests that the audience may be of a mature status.
Narrative-
·         There isn’t really a narrative structure within the video, but the freedom of the women in some ways goes against some of the dominant ideologies of women in music videos in general.

Analysing a music video- Something good can work


Analysing a music video-
Two door cinema club- something good can work
Image-
·           The band is wearing everyday clothes that help to create a sense of realism between the band and the audience.
·           Also, certain members of the band are wearing sunglasses, which create a sense of mystery between the audience and the band, which cause them to be inquisitive and watch the video to find out why they are wearing them.
·           Close-ups of the lead singers face are used, which help to emphasise his importance in the band, also it helps the audience create a relationship with the song, because, they know who is singing it.
·           The lighting used throughout the video changes depending on the setting. For example:
·           When the band is in the arcade, the lighting is dark with coloured lights surrounding them. This shows that the light almost reflects the mood of the band at that stage of the video.
·           The fact that the majority of the lighting in the video is natural shows that the bands approach their music in a natural way.
·           The band are usually positioned in the centre of the frame, this connotes a sense of importance and helps to create identity awareness.
·           The majority of the props used are the bands instruments; this shows that the band may feel that they don’t feel the need for all the extra aspects that other artists include in their videos.
·           The bands facial expressions are often quite dull, but during the night scene, their faces show a joyful side to them- this could reflect their music style. It also reinforces the stereotypical reaction to young adults when they go out- their enjoyment and the fun they have almost over takes other ideas of them.
Editing-
·      There a variety of effective edits in the video, for example: in one of the scenes the action fades into another scene, which has completely different surroundings compared to the previous one. This effective because, it moves in a similar way to the music, therefore causing the audience not to be distracted from the music too much.
·      Also, a swirl is used as a scene transition which is effective because, it reflects the colours which are used in the video. It is also effective because it helps to create a fun atmosphere for the audience- this could suggest the target audience for the video are youthful people. This could also be shown by the way the fact that the band looks youthful, therefore, this helps to create a relationship between the band and the audience.
Genre-
·         There is a sense of freedom that connotes a sense of indie. The band are young and don’t seem to be under the influence or control of adults, therefore the indie theme is elevated.
Target audience-
·         In some ways, the target audience is shown by the youthfulness of the band, therefore, creating a connection between the audience and the band.
Mode of address-
·         The two different scenes -night and day, help create two different moods for the audience. The day scene creates a sense of journey and the night scene is almost the destination of the previous scene.
Narrative-
·         The narrative structure isn’t very dominant due to the number of characters the video. There is a sense of leadership through the lead singer being positioned in the centre of the frame for the majority of the video.
Representation-
·         The video is male orientated, which reinforces the dominant ideology of the genre.
·         White, males- dominate the video, which also reinforces the idea of this being the norm.
·         There don’t seem to be any adults in the video, therefore emphasising the freedom of the band.

Analysing a music video- The cave


Analysing a music video-
Mumford and sons- the cave
Image-
·         The majority of the camera shots used in the video are mid shots and close-ups of each of the band members. This helps the audience feel closer to the band, which helps create a relationship between the band and the audience.
·         There is a long shot at the beginning of the video when the band are coming towards the camera on the motorbikes, this helps to show the audience the full image, as well as create an enigma because it cause them to question what the video is going to be about.
·         The band members are usually postponed in the centre of the frame, which helps show their importance.
·         The natural light used in the video, reflects the natural element of the song and the band. – It also helps create a sense of realism in regards to the videos, which could cause the audience to feel more connected to it.
·         The fact that 3 of the members of the band are wearing white suits, connotes a sense of purity and innocence, but the fact the other member is wearing a black suit could connote that there is some difference between the members of the band. – It could also reflect the fact that the music that the band has created is both joyful and innocent, as well as having serious elements to it.
·         The Asian men in the video are wearing blue suits that all the same, which reflects the similarity of the men and the difference between them and the members of the band.
·         The props used such as: the bands bikes and instruments help to add to the feel of country rock and freedom.
Editing-
  • There is a sense of continuity throughout the video, which helps the realism of the video and how believable the audience find it. – this need of realism could reflect the genre being a genre that prides itself in creating music that is real and doesn’t need any extras.
  • The scenes with the band members have been edited with the scenes of the Asian men. For example: when the band are on the bikes singing, there are jump cuts of the asian men lip-syncing, this is effective because instead of the audience just seeing the band sing the song, they also get to see someone singing it who more than likely wouldn’t usually sing a song from this genre.

 Genre-
  • The genre of the band’s music is elevated by the natural elements of the videos, for example: the lighting used and the props used all connote a sense of nature and a journey, which are things that are usually sense in the country folk genre.
Target audience-
  • Similarly to the album’s CD cover the target audience isn’t really elevated throughout the video, but the freedom feel and the sense of journey could suggest that the video is targeted at young adults.
Mode of address-
  • Moods created- joyful, fulfilling, a sense of a journey etc.- these all make the audience feel involved within the video, which helps increase the audiences enjoyment of the video.
Narrative-
  • There isn’t really a narrative structure within the video, but there is defiantly a sense of a journey that the band members are on.
Representation-
  • Class and ethnicity are both represented by the difference in what the band members and the Asian men are wearing. For example: the majority of the band is wearing a white suit which connotes a sense of purity, but the Asian characters are wearing blue, which could connote a sense of difference and also nature. The fact that the band decide to wear something different, could show that they could feel as though they are different compared to the Asian characters.
Other-
  • An enigma is created because the audience don’t know where the band are going, also they aren’t aware of the relationship between the band members and the characters- if there is one.

Analysing a music video- Shape of my heart


Analysing a music video-

Noah and the whale- shape of my heart

Image-
  • The fact that all of the band members are all wearing dark colours connotes a sense of mystery.
  • There are various different props used depending on the surroundings of the scene.- this is effective because, it helps the audience to feel as though the video is real.
  • All of the band members at certain scenes of the video are wearing black overalls with light blue shirts peeping through.- the fact that all of the band are wearing the same thing shows a sense of equality within the band, that maybe represented through their music.
  • But the audience can only see the collar of the lead singer’s shirt. The fact that we only see that could suggest that yes, there is equality, but because he is the lead singer, there is some difference in him. Also, it could show that he may be more reserved than the other members of the band.
  • For the majority of the video, the bands facial expressions are quite normal, in the sense that they aren’t really showing any emotion other than concentration. The fact that the band look as though they are concentrating, shows their commitment to their music and their fans.
  • The lighting in the video is mainly natural until “the lab” scene.
  • As a band, the majority of the shots are long shots which allow the audience to see the whole picture- which helps the audience create a relationship with the band.   

Editing-
  • The majority of the edits throughout the video are zoom outs and scene transitions.
  • One of the most effect zoom outs is the “kite recording” where the camera shows a mid shot of the kite, then a close up, then the action starts when the camera zooms out. This is effective because, it allows the audience to see from different distances; also it adds a different dimension to the video.
  • The pacing of the video is quite natural, except from the zooms. The fact that it is quite real makes it easier to believe.

Genre-
  • The genre is quite present in the video for a number of reasons. One of the main reasons is the quirkiness of the video. The indie genre is known for being quite quirky- the band really emphasise this in the fact that each scene is named and the video is set as a video within a video.

Target audience-
  • The target audience is again made quite clear- young adults who enjoy quirky and fun music videos.

Mode of address-
  • The tone is very light and fun, which is effective because, it reflects the genre of the music video.
Representation-
  • The ways in which gender has been represented, shows males in an almost countertype way. The fact that the band appear to be having fun whilst they are shooting their “video” shows that men aren’t just hard and manly, it shows that they are aware of how to have fun and created a joyful atmosphere for their audience at the same time.

Analysing a CD cover- The fray


Analysing a CD cover-
The fray- the fray
Image-
·         The lights on the cover are one of the main aspects of the cover.
·         The fact that the cover has such a dark background makes the bright lights stand out even more. It could connote that the album is going to include serous songs with a lighter feel to them.
·         The blurred people seem like passersby. This could show that the band feel as though everyone around them is moving fast, but their music manages to stand still.
·         The number 2 could connote a feeling of being second best that the band may feel.
·         The bricks help to make the surroundings seem real to the audience.

Copy-
·         The word “the” is quite soft and calmly written. This could connote a sense of calmness that could be present in the bands music.
·         The word “FRAY” seems a lot more serious and harsher, which could reflect the other side of the bands album.
Genre-
·         The genre of the album isn’t really elevated in the album.
·         The fact that the album cover as a whole is quite dark, could connote a sense of a more serious and deeper genre of music such as: rock.
Target audience-
·         The seriousness of the album cover may appeal to an older audience who like having to look deeper to find their answer to a question.
Mode of address-
·         The tone created is quite dark and mysterious, but in some ways, the light helps to lift the mood of the cover.
Name-
·         The fact that the band have decided to self title their album, could show the audience just how much they believe in their music.- therefore almost persuading the audience to believe in them as well.
Representation-
·         Class isn’t really represented on the cover, but the fact that the cover is quite complex, could suggest that it represents someone from an upper class.

Analysing a CD cover- Dirty Projectors


Analysing a CD cover-
Dirty projectors- Bitte orca
Image-
·         There are 2 women on the cover the large circles connecting them. This could show that they are connected through their music. Also, the fact that there are women on the cover challenges the dominant ideology of the indie/ experimental rock genre, which is usually dominated by white, males.
·         The women are both wearing white tops, which connote a sense of purity, but one of them is wearing top with blue thread lines on it, this could be the difference between them as members of the band. For example: the difference in design could connote a difference in role.
·         The different coloured paint splodges on either side of the cover behind the women, is effective, because, it brings attention to the women’s faces.
·         It is also effective because, the splodges are connected; therefore, this connotes a connection between the band through their music.
·         The lighting of the image is bright but not over powerful, which is helpful, because, it helps the audience see the image clearer, but in a natural way.
Copy-
·         The font is quite simple, which is helpful in some ways, because it doesn’t detract the audience’s attention away from the image. But in some ways, the font could be larger, because, some people may find it hard to read.
Genre-
·         Certain elements of the cover challenge the genre of the album in different ways. For example: the fact that there are no signs of men on the cover for a band that has both male and female members.
Secondary level of communication-
·         The fact that neither of the women on the cover are facing the camera, suggests a sense of mystery in regards to the music they create.
Target audience-
·         The target audience isn’t really elevated, but the simplicity of the cover suggests that the target audience could be young to middle aged auidnece who appreciate simplicity.
Title/name-
·         Bitte orca- means “please killer whale”. The fact that an English speaking American band have decided to name the album a foreign name, could suggest that they enjoy going against the norms and being original.
 Representation-
·         The female gender in the album is the more dominant gender due to the fact that the album is centred on two female members of the band. The fact the band have done this is very positive in regards to the role of women in this particular music genre.- a genre which is usually dominated by white, males.
·         Class isn’t really dominant in the album cover. The fact that the females on the cover are white reinforces the dominant ideology of the genre.
Other-
·         An enigma is created by the fact that neither of the women are looking at the camera, immediately causes the audience to question the reasons behind why they chose to do this.
·         Also they may also question the significance of the colours of the paint splodges- red and blue.- this immediately makes me refer back to the American flag (red, white and blue) and the fact that they are an American band shows that they used the colours of their country’s flag, shows that they take being American being very serious and want to make their audience aware of it.